Buyers Guilt: Are You Really Worth It?

Buyers Guilt: Are You Really Worth It?

I bought cute corduroy overalls from a fast fashion chain. I don’t regret my purchase; I mean, I’ve never looked this cute in my life. However, I do feel guilty about them. Why? Cognitive dissonance, or buyers guilt. Basically: I’m torn between my cute looks and the end of the world. What else is new?